Top 4 Tips for Effective Fleet Maintenance Planning

by Ryan Down

 Most fleet managers know that vehicle maintenance takes two forms: Scheduled and Unscheduled. In the same way that regularly scheduled health checkups can detect and fix minor medical problems before they become big ones, scheduled preventive maintenance can help prevent, detect, and repair small problems before they become serious and expensive issues.

On the other hand, unscheduled checkups - for both you and your vehicles - usually only happen after some sort of breakdown. They’re almost always more expensive than routine checkups, involve significant “down time,” and may have been prevented with routine, preventive maintenance. Developing and implementing an effective fleet maintenance plan can be easy. There are tools and technology available that can make it easier than ever before. But it will help save your company plenty of time, frustration, and money. To quote Benjamin Franklin, “An ounce of prevention is worth a pound of cure.” When developing your fleet’s maintenance plan, ask yourself these five questions:

- What should be covered in the preventive maintenance checkup?
- Who will be responsible for preventive maintenance service?
- When will the service take place?
- How can you simplify your recordkeeping?
- Where can you find more information?

Now, tap into these top 5 tips to keep your fleet and maintenance plan running smoothly.

What should be included in routine preventive maintenance service?

Tip #1: Develop a comprehensive maintenance checklist for your vehicles. Many checklists include these items, but you’ll want to edit yours based on your fleet’s needs.

- Engine oil and filter changes
- Transmission fluid
- Fuel system
- Cooling system
- Engine and transmission mounts
- Drive shafts or CV joints
- Belts and hoses
- Tune-ups
- Electrical system components
- Braking system
- Steering and suspension system
- Tires, wheels, and rims
- Exhaust system
- Undercarriage and frame
- Exterior and interior lights
- Body, glass, and mirrors
- Windshield wiper system
- Horn
- Seatbelts and seat structures
- Fluid leaks
- Auxiliary systems

Who will be responsible for preventive maintenance?

Tip #2: Make this a team effort between your drivers and your repair technicians. Your drivers are the first line of defense against unexpected breakdowns and repairs. It’s critical that they immediately report any vehicle problems to help keep your vehicles on the road. Drivers can and should be trained to monitor basic vehicle safety items (tires, brakes, steering, etc.); vehicle performance issues (including misfires and rough idling); and miscellaneous items (such as the heater or radio). Your repair technicians - whether in-house or outsourced - can perform more detailed inspections on each vehicle’s components and systems. If you outsource repairs, be sure to supply the vendor with your own preventive maintenance checklist. Shops may focus on breakdown maintenance, not preventive maintenance. When should preventive maintenance take place?

Tip #3: Examine both your routine and unscheduled maintenance data to develop a maintenance schedule that works for your fleet. Miles traveled, engine hours, fuel usage, and calendar time are the typical guides used to create a schedule. By also tracking the number of breakdowns, jumpstarts, tows, and emergency repairs, you might see patterns that require adjustments to your schedule.

How can you track and simplify record keeping?

Tip #4: Take advantage of technology. If you’re still entering and tracking data manually, seriously consider upgrading to a digital system. Manual systems can be tedious and time-consuming, no matter the fleet size. Computerized systems are a more efficient method for compiling reports, allowing you to make faster, better decisions. Letstrak allows you to examine your drivers’ performance, so you can offer important feedback and make recommendations. The technology you need is out there and it can be surprisingly affordable; a little research and legwork from you can make your job much easier.



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Article Source: http://www.articlesphere.com/Article/Top-4-Tips-for-Effective-Fleet-Maintenance-Planning/399019

Economic growth will affect the currency exchange rate

A country with high growth often see the value of its currency increase. This is due to the fact that foreign operators become more interested to invest in the country which leads to the country's financial balance is positive. When capital inflow is greater than the capital flowing out of the country increases the demand of the currency of the country of which strengthens the currency. Source


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Using Promotional Merchandise to Generate Business

 by Justin Bregar

 Promotional items have long been used to promote businesses around the world, but it is how you use them that will affect your success as a business and the growth of your custom. If you choose to give away different items to promote your business then you can vary them to specify what you will give away to whom. If you have lots of different clients of all different ages then you may want to differentiate what you choose to give away. If you giving away clothing items for example then you may want to give something like a hoodie away to younger generations and something more classic to the more mature clientele.

Who will you give your products to?

Think about who you will give away your product to. You might have some very influential clients that you work with and you may want to give them some high end gifts like brief cases or cuff links. If your clients are particularly influential then you can expect that they will talk about you to other clients and colleagues, which in turn will raise your profile significantly. Generating business is about promoting yourself and getting people to want to use your company, and what better way to do this than with promotional business.

Raising your profile in your local community

It may be that you want to direct your energy to your existing customers or those that you think you will attract on a more regular basis. Securing the loyalty of your everyday customer may be the key to your success, and thanking them with gifts or encouraging them to think of you with promotional merchandise is certainly one way to do this. Your customers may be local members of the community and so thinking of clever ways of raising your profile, such as supporting a local youth football team by purchasing their kit could be a great way to do this.

Things to think about when creating your promotional merchandise

You might want to find out what community events are being held in your area and attend them so that you can hand out flyers or promotional items that will encourage community members to think of you. Ensure that all of the items you hand out are of good quality as anything that is poorly made may be detrimental to your reputation. Another consideration is making sure you have the right quantity because attending an event where you do not have enough to give out to all who want them can also be detrimental. Of course it is important to consider your own costs and so thinking of items that you can produce cheaply but to a good standard in large supply, will help you immeasurably.

Other ideas you could try

You could thank your existing customers with gifts so that they will continue to come to you. This will not only encourage loyalty but motivate them to talk to their friends about you because they were so impressed with their experience. In this way, your existing customers will promote your business for you. There are lots of ideas that are open to you but being as creative and thoughtful as possible will pay dividends in the long run.



Justin Bregar is a freelance author who writes on various topics related to Promotional Merchandise, to find our more about him visit his website here.http://www.promotion-specialists.com

Article Source: http://www.articlesphere.com/Article/Using-Promotional-Merchandise-to-Generate-Business/267938

Making More Exciting Brochures with Some Surprising Design Concepts

 by Colleen Davis

 Let us make your brochures more exciting. These days, you will need to surprise and excite your readers with your color brochures. Competition is tough really, and the best brochures are the ones that bring in the most creativity and innovation into the table. So for your brochure's sake, you should listen to these five very interesting, effective and of course surprising design concepts for commercial brochures.

1. Enlarged and super sized brochures - Large brochures are exciting. Why? Well because large brochures offer a large possibility of learning, content and excitement. People cannot resist something very large, especially if it is a brochure with full color pictures that are large and appealing.

So if your goals are to excite and attract readers to reading your color brochures, you might want to just go for super sizing them. Believe me this works in most cases and the overly large brochures can really make an impact on a market.

2. Super-minimalist design concepts - You can also try another very surprising approach to color brochures. You can use a super minimalist design concept. With all the other very exciting and intricate type of designs used today for color brochures, many readers will be quite shocked and surprised at a brochure that is just too minimal and simple for comfort.

By just using a simple block or subtle gradient color with your brochures and then using simple un-enhanced fonts and block pictures, you can a good minimalist design that is actually quite appealing. People will appreciate this simple approach, something that might look fresh and exciting when compared to the crowded and crazy designs as of late.

3. Advanced brochure mimicry - Another cool trick to use is to go for advanced brochure mimicry. You can basically make your custom brochures look very exciting and memorable by making it look like something else. For example, you can make it look like a plank of wood, or maybe you can develop a design that makes it look like a wallet, a mobile phone or even a small computer tablet.

Whatever the gimmick and the situation, your brochures with mimicked designs can really be interesting and exciting for most. Some may even keep your brochures as a novelty item since the design is interesting. So if you want to try something a bit different, you might want to for advanced brochure mimicry when you can.

4. Exotic material use - You can also opt for the use of very exotic materials. From standard paper, you can go and choose something more substantial and exotic. For example, you can use very thick textured paper to make your brochures look more robust.

You can also try using metallic inks and embedded reflectors to make the brochures shine and reflect the light. This of course makes your brochures really formidable and exciting at the same time. Just make sure that you use those exotic materials though in the right way and sparingly.

5. Alternative shapes and folds -Lastly, you can try to make waves with your brochures and use alternative shapes and folds. Everyone will be staring at those brochures that just don't look like the typical trifold brochure. With different configurations and fold elements you can really make waves, impress readers and of course make your prints a little bit more memorable than usual.

Great! Why don't you start trying some of these out? These are very easy enough to do and of course you'll reap the benefits easily with your markets becoming more excited and engaged with your color brochures.



For more information, you can visit this page on brochure printing

Article Source: http://www.articlesphere.com/Article/Making-More-Exciting-Brochures-with-Some-Surprising-Design-Concepts/268943

Custom Promotional Products - Low Cost Marketing Strategy

 by John Halasz

 Promotional products are customized printed advertisements, logos, and messages printed in marketing and communication materials. Advertisers used articles to promote the name of the company, brand of a product, quality of a service, and many other things that they can perfectly disseminate information to create a sale. For the campaign materials, one can use a key chain, pen stand, ashtray, or anything that is functional, cute, or handy.

Promotional Products add to the dynamics of prolonged and multiple exposures to the media. Promotional items or accessories are plenty. They may include apparels, calendars, automotives, watches and clocks, awards and recognitions, badges, bags, parcels and totes, beauty and wellness products, caps, hats and head gear. They can be computer accessories, electronics, food and beverages, fun and games, home and house wares, key chains, mugs and earthenware, office and desk products, sports and outdoors, tools and hardware, trade shows, travel and many others.

Promotional accessories are good for any kind of promotional strategies you have in mind. These accessories may be functional items. Use these products for your campaign and you will see positive results. Business promotions may look more into using promotional products to carry the company name and logo in as many forms as possible as such as bags. Printed items expose the company to desired publicity scale.

Promotional products have the power and the ability to convert infrequent business client into regular customer, which would increase your sales. Alternatively, promotional merchandise serves customers in providing information of business goods and services and they do not need to look in the directory for the specific product or service anymore. Moreover, recycled promotional merchandise has gained huge popularity through the years.

The benefits of Promotional merchandise:

Keeping business in the forefront of customers mind - This helps set you aside from your competition and keeps you in the front of customers mind.

More buzz and cheap advertising - Promotional merchandise is cheaper than radios, TVs, or other high-end forms of advertisements or marketing.

Enhancement of business image - Promotional merchandise helps others to view as a generous person. People like generous people and people like to do business with such people.

Wide collection of products to choose from - Promotional merchandise comes in a wide variety of shapes and colors. This is a great way to advertise your business instead of just advertising in the yellow pages, TV, radio, or other costly traditional medium. There are many online companies with promotional products of different types as such as, pens, pencils, notebooks, calendars, and many other types of promotional products to hit the customers' target. Moreover, recycled promotional merchandise has put on vast popularity through the recent years as the recycled promotional merchandise is made from recycled materials, the manufacturing costs are less.



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Article Source: http://www.articlesphere.com/Article/Custom-Promotional-Products---Low-Cost-Marketing-Strategy/269460

Tools of Advertising: Its Importance

 by Riccky M

 Advertising and new-age marketing have wonderfully merged together to rewrite the laws of commercialization and globalization. People from almost every strata of society are now aware of the importance and impact of strategized advertising and marketing. Means such as Advertising banners, exhibition stands, banner stands have fledged into becoming meaningful channels of communication.

Marketing and promotions/publicity has emerged to become a decider of the fate of every enterprise and product. Businesses are resorting to utilizing the benefits of things like Advertising banners to get their message across to the populace. With competition and commercialization growing fiercer by the minute, businesses are perennially engrossed in devising new and better strategies to be ahead in the markets. In such a scenario, advertising has assumed a new-found importance and everybody - commerce gurus and common man - are waking up and utilizing the tools of advertising to attract buyers and brand-loyalty. Advertising banners are oft seen surrounding the cityscape, in order to announce a product's arrival or broaden the reach of the business.

Events and social dos are becoming commonplace for businesses to endorse their brand. Awareness is the key. In recent times, the frequency of exhibitions and similar events has gone up alarmingly. Exhibitions and other kinds of corporate events present attractive opportunities for enterprises to utilize the means of exhibition stands to promote and publicize their establishment on a bigger platform to a wider audience. Businesses no longer shy away from investing an extra dime in planting Exhibition stands at events and even otherwise to make their presence felt.

Display advertising is the latest trend in the market. From small-time ventures to magnum-opus corporate brands, display advertising has become common practice. This is also the reason why the trade of Banners and flags has caught up in a big way. Today every rookie and renowned entity in the market wants to establish its exclusivity in the market and public-memory; hence, designing a brand-flag or one-of-a-kind banner is a thriving trend today.

Banners and flags are believed to be an important representation for any organization. In many ways they offer an insight into the company's corporate culture and also lend greatly towards making a lingering impression in the minds of the public. Same is the case with banner stands. They are available in shapes and sizes, just like the other aforementioned means of advertising and promotion, banner stands can be custom-made to fit your requirement and budget.

Veteran as well as new businesses employ enough time into devising the advertising and promotional campaign for the product or activity. Utilizing the joyrides of advertising correctly and to its optimum, each can guarantee to reap great results. Irrespective of whether it's an advertising banner on the roadside, or an exhibition stand at a high-profile event, or a flag or banner present amidst many others, it's the method and matter that counts!



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Article Source: http://www.articlesphere.com/Article/Tools-of-Advertising--Its-Importance/270352